Gymboree Group
WEB DESIGN
UI DESIGN
EMAIL DESIGN
Gymboree is a children’s clothing company, I helped in designing the full website overhaul to highlight the overall company rebranding as fun, fresh and new. I was tasked with converting the site UI to be fully responsive, while maintaining the new brand style guidelines. I worked as the lead web designer alongside a small and mighty team of visual designers to help concept and execute the new look of Gymboree’s online presence. Additionally, I helped design and execute daily email and website campaigns for both promotional and editorial initiatives.
Homepage Before:
Homepage After:
Department Landing Page Redesigns:
Global Navigation UI Design:
My challenge was to update the childlike, outdated navigation and bring it into the year 2016. I started with a typography overall and center alignment, then brought in newly designed iconography with a cohesive color pallette and clear font hierarchy. Topped it off with white space to let the information breathe, and voila!
Before:
After:
Shop Path & Checkout UI Design:
Crafted the UI design for the entire customer journey, starting with the Account Landing Pages, all the way through checkout. Throughout the redesign process I performed extensive UX testing for all site and email aspects across all 3 Gymboree Group brands (Gymboree, Janie & Jack, Crazy 8) to ensure user friendly & pixel perfect design. From the homepage to the smallest icons on the menu, and everything in-between.
Additionally, I developed and designed numerous email campaigns, both reactionary, promotional, and editorial. During my time with Gymboree I was also responsible for managing and art directing the internal web creative team for daily tasks and promotional creative deliverables.
Trigger & Transactional Email Campaign:
Promotional & Editorial Email Designs:
